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Twitch was the most dominant platform for GVC content worldwide in Q4 2020. Insider Intelligence
GVC will gain more than 4 million monthly viewers through 2023—with livestream service Twitch being the top competitor. Twitch was the most dominant platform for GVC content worldwide in Q4 2020, with 65.8% of total hours watched, compared with 23.3% for YouTube Gaming and 10.9% for Facebook Gaming.
Esports Viewership Trends
Esports is a subset of GVC content and is defined by Insider Intelligence as organized gaming competitions among professional players and teams. While in-person sporting events were delayed for months due to the pandemic, esports continued with online tournaments—allowing it to gain media coverage and viewers.
Overall, there will be more than 26 million monthly US esports viewers in 2021, amounting to over 47% of all GVC viewers.
Video Gaming Industry Forecast for 2021 Never underestimate an old lady who loves dogs and was born in August shirt, hoodie, tank top
Gaming market revenue is well-positioned due to the massive bump in monthly digital gamers—last year consumers spent a massive $44 billion in gaming software and services. But this growth won’t last too long, as monthly digital gamers are expected to increase by just 1.1% in 2021.
With more than half of the US population already being monthly gamers, there’s limited room for further growth, and much of the audience that gaming captured amid the pandemic may lose interest once more social distancing restrictions are lifted.
The ability to connect with others during the pandemic elevated the social aspects of gaming. Katja Kircher/Getty Images
One element of gaming that will remain important in 2021 is its ability to provide social interaction in a virtual way. The ability to connect with others during the pandemic elevated the social aspects of gaming across all devices, especially mobile.
While interest in connecting with people through video games may recede as the pandemic subsides, Insider Intelligence expects the social element of gaming will continue to attract a larger audience to the ecosystem through 2021 and beyond.