The motif of a prancing horse is old, it can be found on ancient coins. A similar black horse on a yellow shield is the Coat of Arms of the German city of Stuttgart, home of Mercedes-Benz and the design bureau of Porsche, both being main competitors of Alfa and Ferrari in the 1930s. The city’s name derives from Stutengarten, an ancient form of the German word Gestüt, which translates into English as stud farm and into Italian as scuderia. Porsche also includes the Stuttgart sign in its corporate logo, centred in the emblem of the state of Württemberg. Stuttgart’s Rössle has both rear legs firmly planted on the soil, like Baracca’s horse, but unlike Ferrari’s cavallino.
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Fabio Taglioni used the cavallino rampante on his Ducati motorbikes, as Taglioni was born at Lugo di Romagna like Baracca, and his father too was a military pilot during WWI (although not part of Baracca’s squadron, as is sometimes mistakenly reported). As Ferrari’s fame grew, Ducati abandoned the horse- perhaps the result of a private agreement between the two companies.
Austrian fuel stations
The cavallino rampante is the visual symbol of Ferrari. Cavallino Magazine uses the name, but not the logo. Other companies use similar logos: Avanti, an Austrian company operating over 100 filling stations, uses a prancing horse logo which is nearly identical to Ferrari’s, as does Iron Horse Bicycles and Norfolk Southern Railway.
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